- The Data Capital
- Posts
- Liverpool: The City That Graduates Don’t Leave
Liverpool: The City That Graduates Don’t Leave

Good morning,
Last weekend I was in Liverpool, walking through the city centre, and it hit me, this place isn’t just alive with culture, it’s alive with opportunity.
Over 70,000 students fill its streets every year, and three out of four choose to stay after graduation. That means rental demand isn’t seasonal, it’s steady, reliable, and growing.
Lets unlock a little bit more of Liverpool and see wither their is real demand in the Liverpool streets.
Let’s dive in.
In this newsletter, you'll find...
Affordability And Yields Are Driving Investors To Liverpool
Let’s talk about Liverpool for a second.
When most people think of the city, they picture the docks, The Beatles, and maybe a football rivalry that splits families down the middle.
But behind all that heritage and culture, there’s a quieter story shaping Liverpool’s future wealth — its student and young professional market.
A City That Keeps Its Graduates
Here’s the thing: Liverpool isn’t just a university city, it’s a magnet.
Over 70,000 students come here every year to study across four big-name institutions.
From the University of Liverpool, to Liverpool John Moores, and even the world-famous Liverpool Institute for Performing Artist (LIPA) founded by Paul McCartney.
And they’re not just passing through.
Nearly three-quarters of graduates decide to stay, building their lives, careers, and families right here.
That means when you invest in Liverpool property, you’re not just renting to a student for one year — you’re potentially securing a tenant pipeline that lasts well into their professional life.
That’s a good sign and I guess when you come to Liverpool to study, people are attracted to the city and start their lives and career.
Where Students Live, Investors Win
Think about where they live.
The city centre and Baltic Triangle (L1, L8) pull in those who want the buzz of bars, gigs, and modern flats. Kensington and Smithdown Road (L6, L7, L15) keep their student-town energy alive, with affordable rents and big student houses.
Ropewalks (L1), with its council investment and creative vibe, attracts those who want something a little more bohemian.
Each postcode isn’t just a set of numbers — it’s a lifestyle choice that drives rental demand.
Numbers That Tell the Story
And here’s where it gets exciting for investors: the numbers back up the story.
Student properties in Liverpool are generating average annual rental incomes of £26,409 and yields hitting 8.93% — the second highest in the UK.
Location | Annual rental income | Average property valuation | Yield |
Stoke-on-Trent | £13,860 | £146,944 | 9.43% |
Liverpool | £26,409 | £295,722 | 8.93% |
Edinburgh | £32,789 | £398,320 | 8.23% |
York | £39,360 | £484,958 | 8.12% |
Coventry | £29,173 | £361,153 | 8.08% |
Cardiff | £29,310 | £369,295 | 7.94% |
Table 1: Student Property Investment Yields Across UK Cities
Properties here don’t sit empty. Couple that with the city’s growing tech and digital economy, and you’ve got a future-proof market: students today, data analysts and project managers tomorrow, all looking for places to live.
Property Listing
Detail | Value |
---|---|
Price of property | £35,000 |
Beds/Baths | Studio / 1 |
Deposit (25%) | £8,750 |
Expected Monthly Income | £725 |
Expected Monthly Expenses | £350 (mortgage interest £88 + service charge £225 + ground rent £37) |
Expected Monthly Cash Flow | £376 |
Expected ROI | 41.0% |
Detail | Value |
---|---|
Price of property | £40,000 |
Beds/Baths | Studio / 1 |
Deposit (25%) | £10,000 |
Expected Monthly Income | £695 |
Expected Monthly Expenses | £180 (mortgage interest £100 + estimated service charge £50 + ground rent £30) |
Expected Monthly Cash Flow | £515 |
Expected ROI | 49.8% |
Detail | Value |
---|---|
Price of property | £160,000 |
Beds/Baths | 3 / 1 |
Deposit (25%) | £40,000 |
Expected Monthly Income | £1,000 |
Expected Monthly Expenses | £400 (mortgage interest only - freehold property) |
Expected Monthly Cash Flow | £600 |
Expected ROI | 14.6% |
Bottom Line
Investing in Liverpool: High Yields, Low Risk, Big Potential
Liverpool is more than a student city — it’s a launchpad for smart investors.
Over 70,000 students across four major universities ensure constant rental demand.
Key districts like Baltic Triangle, Kensington, and Smithdown Road offer high yields and fast occupancy.
Graduate retention over 76% turns short-term student tenants into long-term young professional renters.
Ongoing regeneration, university expansion, and a growing tech sector support both steady income today and capital growth tomorrow.
What’s Next?
Your feedback means a lot to us, it’s what helps us make each report sharper and every edition of the newsletter more useful for you.
We read every single comment, and we’d really love to hear what you think, what you’ve enjoyed so far, and what you’d like to see more of in the future.
Thanks so much for being part of this journey with us, we truly appreciate you.
Enjoyed this edition?
Share The Data Capital with your friends and follow us on Instagram @thedatacapital on Instagram.
YOUR FEEDBACK MATTERS:Let us know what you think! |
Reply