Liverpool vs London: Which City Would You Invest In?

Good morning,

Would you rather buy one property in London, or three in Liverpool - and still have some change.

The numbers may surprise you: Liverpool is growing up to 14x faster than London, while staying £320,000 more affordable for first time buyers.

Lets talk Liverpool and why we can’t just ignore the numbers

Let’s dive in.

In this newsletter, you'll find...

• This Week’s Biggest News…….

• Affordability and yields are driving investors to Liverpool

• Property Listings

• Bottom Line

• What's Next?

• Feedback

This Week’s Biggest News…….

1. Zoopla says constant tax rumors ahead of the autumn Budget are spooking buyers—making now a smart time to hunt, especially for higher-value homes.

2. Surveys often predict a landlord exodus, but reality tells a different story. Benham & Reeves report rental supply has actually risen since rental reform was announced.

Affordability and yields are driving investors to Liverpool

When most people think of property investment in the UK, most minds would think London.

I can understand, it’s the capital city and a global hub. But London is no longer the only place wealth is growing, and that’s why I’m here to break down the numbers.

Look north and to Liverpool, and you’ll see a very different story, one that’s both affordable and full of momentum.

Growth That Creates Excitement

London property is slowing, with growth rates between 0.8% and 2.2%. Some areas are even sliding backwards. Investors here often describe it as treading water.

Liverpool, on the other hand, is alive with momentum.

Official ONS data shows 6.8% annual growth, while market sources report up to 14% and some postcodes hitting 32.9% in just one year.

That kind of performance doesn’t just create returns; it creates optimism. It gives investors the thrill of being part of a city on the rise.

The Buzz of Regeneration

From the £5.5bn Liverpool Waters project to infrastructure upgrades and booming student demand, the city is buzzing with transformation.

Walking through Liverpool today feels like seeing the early chapters of a growth story that still has many pages to turn.

London, by contrast, carries weight and prestige — but also the fatigue of affordability constraints, tighter lending, and policy headwinds.

Table 2: Year-on-Year Growth Analysis

Three Undervalued Streets in Liverpool

1. Stanley Road, Kirkdale - The Regeneration Winner Current Pricing: £95,000-£120,000 | Yield: 8.5-9.2% | Monthly Rent: £650-£750

Why It's Undervalued: The market hasn't fully priced in the proximity to Ten Streets and Liverpool Waters developments. Properties here trade at 70% below national average while offering double-digit yields.

2. Merton Road, Bootle - The Historic Seaside Revival Current Pricing: £85,000-£110,000 | Yield: 7.8-8.4% | Monthly Rent: £550-£650

Why It's Undervalued: The street retains its Victorian character but trades at recession-era prices due to past industrial decline. However, the Liverpool2 container port expansion and Seaforth dock developments are driving new employment and rental demand.

3. Hawthorne Road, Bootle - The Infrastructure Winner Current Pricing: £90,000-£115,000 | Yield: 8.0-8.7% | Monthly Rent: £600-£700

Why It's Undervalued: Despite being in Bootle's center with excellent transport links, prices remain suppressed from the area's industrial past. The new ASDA eco-superstore and infrastructure improvements haven't been reflected in property values.

Property Listing

Bottom Line

Liverpool: The UK’s Quiet Powerhouse

• Not just “the northern option” – Liverpool is stepping up as a major growth city.

• Outpacing London – growth up to 10 percentage points stronger.

• City transformation – entire districts being redeveloped.

• Investor appeal – rental yields that deliver real monthly returns.

For investors, this is more than numbers:

• A city that’s alive, affordable, and full of momentum.

• A rare market offering both security and excitement, value and upside.

What’s Next?

Your feedback means a lot to us, it’s what helps us make each report sharper and every edition of the newsletter more useful for you.

We read every single comment, and we’d really love to hear what you think, what you’ve enjoyed so far, and what you’d like to see more of in the future.

Thanks so much for being part of this journey with us, we truly appreciate you.

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